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"Half my company, 200 people, does nothing but make collection calls all day. And we're drowning."
- Tito, CEO of Vana (Guatemalan microfinance)
While building AI for McDonald's, we discovered every fintech in Latin America faces the same crisis: They're adding credit faster than they can collect.
Unlike order-taking where success is binary, collections has a secret: timing is everything. The difference between calling at 2 PM vs 6 PM can mean 3x higher collection rates. Only AI can call everyone at their optimal time simultaneously.
Nubank needs 400,000 collectors for current delinquencies.
Cost: $800M/year in salaries alone.
This would increase their costs 20x, destroying their unit economics.
The choice is simple: automate collections or stop growing.
β° Starts work at 8 AM
βοΈ Makes 80 calls
π€ Gets yelled at 40 times
β Collects from 5 people
π Goes home exhausted
π Quits in 3 months
Multiply Maria by millions across Latin America.
That's the crisis.
We thought we'd just save money. Our AI didn't just work, it dominated.
More money collected
Less cost
Debtor satisfaction
AI doesn't shame or blame
Never gets frustrated
24/7 when convenient
"This blew my mind. You're not just replacing humans with cheaper AI. You're doing something humans physically cannot doβreaching everyone at their optimal moment."
- Collections Expert with 20 years experience
If Tuesday at 7 PM collects 3x more than Monday at 2 PM,
we call everyone on Tuesday at 7 PM.
Microfinance
$17K per month
Security
$15K per monthScaling to $167K potential
Satellite TV
$5K per monthScaling to $25K potential
Ecuador
$33K/mo
Ecuador
$17K/mo
Guatemala
$33K/mo
Argentina
$75K/mo
Argentina
$45K/mo
| Minutes/Month | Price/Minute | Typical Monthly Cost | vs Human Cost |
|---|---|---|---|
| 40K minutes | $0.197 | ~$8K | 94% cheaper |
| 90K minutes | $0.184 | ~$17K | 94% cheaper |
| 200K minutes | $0.171 | ~$34K | 95% cheaper |
| 500K+ minutes | $0.158 | ~$79K+ | 95% cheaper |
β Upfront payment aligns incentives
β Customization is critical for success
β Month-to-month contracts (low friction)
β Usage-based scales with customer growth
Just two neobanks = massive opportunity
$1.8B
in collections
0.2% share = $3.6M/month
$400M
in collections
0.2% share = $800K/month
Option 1
40 enterprises
at $50K average
Option 2
20 large banks
at $100K average
Option 3
0.1% market
of neobank collections
Ecuador
Argentina
Colombia
Biggest prize
Hispanic market first
Why agencies accelerate growth: Once banks see their agency using AI to deliver better results at lower costs, they want it in-house too.
9 obsessed builders from Sidetool
CEO & Cofounder
Leading company & revenue growth. Building sales engine to scale from dozens to hundreds of clients.
COO & Cofounder
Runs operations & customer success. Ex-Sirena. Gets customers to "wow moment" in days.
Collections Expert
10+ years in collections, ex-MercadoPago. Knows what actually works in LATAM.
Product Owner
Lives in customer data, ensuring value every day. Understands both business and tech.
Lead Dev
Perfecting orchestrator, obsesses over prompts, latency, RAG. Makes conversations natural.
Telephony Infrastructure
Built multi-instance Asterisk handling 1000s of simultaneous calls. Powers everything.
Quality & AI Supervisor
Reviews every call, catches edge cases, building AI supervisor for auto-grading.
Frontend
Creates dashboards clients love: clean, intuitive interfaces making complex data actionable.
$100K
Self-funded
3 months
To revenue
150K
Minutes monthly
Ed Escobar, CEO & Co-founder